来源:招商银行 小编:朱岳 发布时间:2013年02月28日
内容导读: 聚光灯美轮美奂,音响铿锵有力,红毯上步伐矫健,这不是星光熠熠的娱乐盛事,而是招行济南分行“我就是主角”微电影节的现场。为进一步深化“金葵花”交叉销售项目和财富检视提升计划的推广工作,济南分行独辟蹊径,总结真实工作案例形成财富管理业务剧本,以“微电影”的形式自编自导自演。最近,济南分行举办了盛大的“金葵花”杯“我就是主角”微电影节决赛暨颁奖典礼。
Bank jinan branch with micro movie the wealth management innovation development
Beauty spot, sound forceful, step on the red carpet, this is not a star-studded event, but bank jinan branch field of micro film festival "I am the leading role". In order to further deepen the "golden sunflower" cross-selling project and examine the promotion plan of the promotion of wealth, instead of jinan branch, summarizes the real work cases script form the wealth management business, in the form of "micro movie" the director since the play. Recently, jinan branch held a grand "golden sunflower" cup "I am the leading role" final and micro film festival awards.
Creative ideas, "micro movie"
At present, the wealth management in China's banking sector is a very fashionable, popular vocabulary. As retail banking products and business system is more and more complex, the customer the demand is higher and higher for Banks, the retail banking business development is not only to improve the quality of service, more want to compete with professional level, professional ability has become the key to retail banking of competitive advantage. How can let the frontline staff to improve their professional ability, enhance group operational capabilities and the actual combat skills? Traditional way of training classes tend to lack vitality, impressive. Want to find a proper breakthrough point, fully stimulate employee's interest and enthusiasm. Micro letter? Weibo? Micro movie! Jinan branch of the retail department ideas, put forward in the form of micro movie. With ten team group of "golden sunflower" and "the gold card ten critical incident" is the story background, stick to the "golden sunflower" cross-selling program and wealth to examine their two big projects work demands, let all department work according to the real case write their own script, embody the real work cases, employees according to the real division of work performed. Through micro films, let everybody to wealth management form the ideological recognition and support, also for daily work methods, habits, professional self review and improve.
Intense, in the process of "micro movie"
Creative film festival, which began filming for up to four months of the first stage. Each branch finance team overcame business busy, workload is big, etc all kinds of difficulties, use break time to write and rehearse, often at shooting stage rehearsal to nine or ten o 'clock in the evening. After the play writing, full exercise, live-action shooting, post-production and a series of work, in September all rows are completed micro movie all the filming and post-production work, preliminary formed a total of 20 micro movie "sunflower filmography" micro film festival in 2012. Work schedule according to the micro film festival, the bank jinan branch work started in early September, the second stage, namely the micro movie reviews. Branch in China merchants bank, he has carried out "I am the gold medal critics" activities, self-evaluation, mutual on each film, the collective discussion. This not only is the summary of the work to early, through reviews more let everybody three provinces in my body, see their work at ordinary times in the process, stimulate the enthusiasm of the professional learning, all personnel are fully aware of China merchants bank "same wealth, the wealth management" really means. Through the vote of all branches and branches of the retail department of jury selection, hand-picked from 20 micro movie 6 department to participate in the festival. For counseling branch retail department one by one, in operation, process, professional, artistic, etc are proposed. Is ready, just waiting for the arrival of the festival.
Brilliant bloom, "I am the leading role"
CMB head office and retail banking manager Mr Meng Qingkai golden sunflower customers and leaders of jinan branch line of professional review team, at the same time to embody fair and full participation, the jinan city 17 subsidiaries of send a representative for each review jointly participate in the selection work of the masses. Final, six teams fully demonstrated its strong strength, whether as the customer, the lobby manager, financial manager, and even lobby assistant colleagues will work from micro movies lifelike performance but higher than life. Have arranged exciting scene in the final review link, after each show viewers randomly selected field on-site review, employee participation has been greatly to mobilize. After fierce competition, finally picked out three "most valuable financial management team". Also voted "best producer", "best director", "best writing", "best supporting men and women", best actress and actor ""," best organization reviews "and" best film "and so on ten big prizes. JiPing jinan branch deputy governor said in comments in "everybody played well, through the performance, we see the jinan branch staff's vigor, has the vigor, can play any battle!"
Micro film festival in jinan branch of wealth management is a kind of innovation, but also a challenge, is a boost to bank jinan branch of wealth management business. Asks the wood elders, will is the fundamental; To flow away, the fountain will be deepened. Wealth management business development is a process of constant exploration, accumulated and gradually in-depth, only steadfastly, one step at a time, to create "leading peers, society, customer satisfaction, and rivals fear" of the powerful wealth management team.
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