来源:山东商报 小编:朱岳 发布时间:2013年01月24日
内容导读: 中小企业业务已成为招商银行经营战略调整和未来业务发展的重点。其中,科技型小企业由于其独特的技术优势、巨大的市场空间、灵活的经营机制而被总分行明确列为招行发展中小企业业务战略的重中之重。
China merchants bank jinan branch: the use of their own advantages to support small and medium-sized enterprise growth
Small and medium-sized enterprise business has become the China merchants bank business strategy adjustment and focusing on the development of future business. Among them, the small science and technology because of its unique technical advantages, the huge market space, vivid management mechanism and ZongFenHang clear as the development of small and medium-sized enterprise business travel strategic priority.
As a service to science and technology innovation enterprise important action in 2010, China merchants bank officially launched the "thousand eagle exhibition wing plan", this is a collection of science and technology innovation growth enterprise customer development, training and service in one of the integrated marketing innovation plan. Put two years period, "thousand eagle exhibition wing" brand won the capital, business highly recognized, and realize the fast development.
According to the head office to support science and technology innovation enterprise strategic requirements, jinan branch actively promote the development of small and medium-sized enterprise business. By the end of 2012 and the end of the month, jinan branch of small and medium-sized enterprise customer loan balance is 20.6 billion yuan, customer 993 households, the year growth 10.1 billion yuan, 518 households, before September for small and medium-sized enterprise on the loans 20.46 billion yuan, up 54% new.
Thousands of eagle exhibition wing to innovative growth enterprise support, is in shandong province and "double drive" and "blue yellow economic zone" two big development strategy fits. China merchants bank jinan branch in actively support the development of key enterprises in key projects at the same time, pay attention to the resources to meet the new energy, new materials, new medicine, new information industry of science and technology innovation of small and medium-sized enterprise tilt, boost the transformation and upgrading of traditional industries and the rapid development of strategic emerging industry. At present jinan branch thousand eagle exhibition wing core enterprise library client has 200, 78.6% for the year to provide loans, the core is 2.73 billion yuan, up 33.2%.
In addition, China merchants bank jinan branch also focus on with independent intellectual property rights and has transformed into productivity of science and technology enterprises, sales stable technology processing enterprise positive grant credit support and comprehensive financial services. Support blue yellow economic zone financial services, by the end of 2012 and the end of the month, China merchants jinan branch in "blue yellow" districts loan amount is 16.08 billion yuan, accounting for 28.64% of the total amount of bank loans, the increased by 3 billion yuan, new accounts for more than 52.63%, higher than the average loan growth both 6%.
Specializes in the development of small businesses change mechanism is the basis of business, China merchants bank is currently both copy within the scope of small business credit center successful experience, to promote small business specializes in turn. China merchants bank jinan branch banking businesses specially responsible for small business marketing to promote, and configuration full-time credit audit officer approval credit business, the authorized authorized business, take double ShenPiZhi sign. In the branch level, the bank set up small business specializes in team, is responsible for the small business development. The establishment of professional institutions to promote the small and medium-sized enterprise business development provides protection of the system, independent and efficient small business marketing system and the flow of credit to small business quickly and easily get loans.
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